Super Apps Industry Value to Reach USD 62.50 Billion by 2022 Driven by Rising Smartphone and Mobile Device Adoption During Forecast 2023-2033

Super Apps Market


Posted on April 27, 2023

According to the report, the global super apps market will represent a market size of USD 62.50 billion in 2022, growing at a CAGR of 28.50% during the period 2023 to 2033. Super apps are mobile apps that provide multiple services and features within a single platform, typically designed to meet diverse consumer needs in a convenient and efficient manner. These apps are popular in many regions of the world, especially in Asia, and have gained popularity due to their ability to offer a wide range of services in one place. Super apps often rely on partnerships and collaborations with other companies to provide these services, allowing users to access a range of services from a single app. For example, a super app can partner with multiple restaurants and food delivery services to offer its users a wide variety of food options. Super apps are seen as a way to increase user engagement and loyalty because they offer a wide range of services that users are likely to use regularly. They are also seen as a way to capture a larger share of consumer spending, as users can use the app to make purchases, pay bills and transfer money.

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Main advantages:

  • The global super apps market size was valued at USD 62.50 billion in 2022, growing at a CAGR of 28.50% during the period 2023 to 2033.
  • The Asia-Pacific market dominated in 2022
  • North America is expected to grow the fastest at the highest CAGR from 2023 to 2033

Evolve Business Intelligence is about to publish a new market research report providing market analysis that examines and evaluates current and future conditions to identify trends, opportunities and potential risks that may affect the performance of businesses operating in this market. This analysis usually involves the collection and analysis of data related to various factors such as economic indicators, consumer behavior, technological advancements, and regulatory policies that affect the market.

The purpose of global market analysis is to provide businesses with insights and information that can help them make informed decisions about product development, marketing strategies, investment opportunities and risk management. This analysis can be done using a number of tools and techniques, including statistical analysis, market research and trend analysis.

The new normal

The COVID-19 pandemic has had a positive impact on the super apps market. With lockdowns and social distancing measures in place, many people have turned to digital services to fulfill their needs for communication, entertainment, shopping and more. This has led to an increased demand for super apps that offer a wide range of services and features within a single platform. During the pandemic, many super apps have introduced new features and services to meet the changing needs of consumers.

Regarding the impact of COVID-19, the Super Apps market report also includes the following data points:

  • Impact of COVID-19 on Super Apps Market Size
  • End User/Industry/Application Trend and Preference
  • Government policy/regulatory framework
  • Strategies of Key Players to Address Negative Impacts/Post-Covid Strategies
  • Opportunity in Super Appsmarket

More information:

Key players

Major Super Apps players with high market share include WeChat (Tencent), Paytm, Gojek tech (goto) and Tata Neu. These players use partnerships and collaborations as key strategies to gain significant market share to compete with the market leaders.

Key players profiled in the report are:

  • WeChat (Tencent)
  • Paytm
  • Gojek tech (goto)
  • Tata Sons Private Limited
  • Grab
  • Rappi Inc.
  • Revolut Ltd
  • The LINE company
  • Alipay (Ant Group CO., Ltd.)
  • PhonePe (
  • Kakao Corp

Segment analysis

Market Segment by Platform with Focus on Market Share, Consumption Trend and Growth Rate of Super Apps Market:

Based on the platform, Android has the largest share of the super apps market.

Market Segment by Device with Focus on Market Share, Consumption Trend and Growth Rate of Super Apps Market:

  • Smartphone
  • Tablets
  • Other

On the basis of device, TheSmartphonesegment holds the largest share of the Super Apps market.

Market Segment by Application focusing on market share, consumption trend and growth rate of super applications market:

  • Financial services
  • Transport and logistics services
  • Eshop
  • Social media and news
  • Other

On the basis of applications, TheSocial Media & Messaging segment holds the largest share of the Super Apps market.

Market Segment by End User Focusing on Market Share, Consumption Trend and Growth Rate of Super Apps Market:

On the basis of end-user, TheConsumerssegment holds the largest share of the super apps market.

Global Super Apps Geographical Coverage:

  • North America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • northern countries
    • Benelux
    • the rest of Europe
  • Asia and the Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Malaysia
    • Australia
    • Rest of Asia Pacific
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Egypt
    • South Africa
    • The rest of the MEA
  • Latin America
    • Mexico
    • Brazil
    • Argentina
    • Rest of Latin America

Reasons to buy this report:

  • Industry and Market Understanding: This report provides a comprehensive overview of a specific industry or market, including its size, trends, key players and future outlook. By purchasing this research report, you can better understand the industry you are operating in or considering entering.
  • Competitive Intelligence: This report provides detailed information about competitors, including their strengths and weaknesses, market share, financial analysis, key developments and strategies adopted, and product offerings. This information can help businesses develop effective competitive strategies.
  • Investment Decisions: This report helps investors make informed decisions by providing data on market size, growth potential and key trends. This information can be useful for identifying investment opportunities and assessing risks.
  • Regulatory Compliance: This report contains information about regulatory policies and requirements that affect a specific industry or market. This can be valuable information for businesses trying to comply with regulations and avoid potential legal issues.

Overall, the Super Apps market research report provides valuable insights and information that can help businesses and individuals make informed decisions in a fast-changing global market.

About EvolveBI
Evolve Business Intelligence is a market research, business intelligence and consulting company that provides innovative solutions to challenging business problems. Our market research reports contain data useful for micro, small, medium and large enterprises. We provide solutions from simple data collection to business consulting.

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