iPhone 15: Why Apple Doesn’t ‘Experiment’ With Its Phones, And You Shouldn’t (Probably)

Apple is next The iPhone 15 series will be released later this year, and it’s safe to assume that no one will be shocked to learn that the design of the phones will remain roughly the same as their predecessors.

Just like it was last time and before that. We all know the phrase “tried and tested”.

But why doesn’t Apple do something bold and dare I say original? Is it just playing it safe? Why isn’t Apple more like it Samsung releases cool and unusual phones like the upcoming ones Galaxy Z Flip 5 a Composition 5?

Why isn’t Apple like LG, which is now out of the smartphone market, but one of the last things it did was a uniquely shaped dual-screen phone LG Wing.

Or maybe like Microsoft who released dual-screen A Surface Duo that isn’t on sale and has dropped in price significantly?

Personally, I’m someone who loves smartphones that promise to do more than average, either with bigger screens, foldable screens, dual screens, or just plain weird and flashy designs like Asus ROG Phone 7 Ultimate. With its backlit logo and pointless but fun secondary display on the back.

Such phones are exciting. They help you break out of the mold and be different; show everyone that you’re different and that you prefer a device that can do more than barebones smartphone stuff.

And as someone who enjoys such phones, I buy them. Many. And test them so you don’t have to.

Through the process of constantly trying unusual smartphones, I finally figured out the obvious reason why Apple will probably never make a foldable iPhone or an iPhone with two screens.

Majority rule

The world’s most profitable smartphone company won’t stay worth over two trillion dollars if it doesn’t play it safe.

Apple’s biggest cash cow is the iPhone, so trying anything too different with it, even if it might disappoint its users, and worse, tarnish the iPhone’s reputation for being reliable and user-friendly, is a huge no-no.

While Samsung could afford to launch the Galaxy Fold in such an unfinished and untested state that it broke in the hands of reviewers, sometimes immediately, Apple is a bit “too trusted” in the west to attempt something this crazy, and the backlash against it would was significantly larger. We’re talking lawsuits and a PR hit that will drag on for another decade.

The fact is that most smartphone users are used to the generic design of flat phones, and for good reason, it’s perfect. This is the form factor that we will probably always stick with, in general, because it is not complicated, but extremely simple, perfectly pocketable and easy to use.

And Apple knows it. In fact, Samsung knows this too, which is why they’re playing it safe with regular Samsung phones too, although the Korean giant can afford a bit more leniency when it surprises its core fan base with a built-in stylus on its flagship phone.

As someone who has used all dual screen and foldable phones, I have a few insights to share

Folding phones, especially current ones The Galaxy Z Fold 4 is incredible. This is actually still my favorite phone right now, for a variety of reasons, including its huge list of software features, big, beautiful foldable display, and powerful stereo speakers.

But I ended up not using it for long, because after a while it turns into a bulky brick in your mind that you keep stacking and taking apart.

Just the extra step before you can use the phone adds up over time and discourages me from sticking with it. Plus, it’s thick and heavy, and as time goes on and the honeymoon period passes, the cons just start to outweigh the pros.

The same goes for dual-screen phones like the Surface Duo I’m currently using, and I’m constantly folding and unfolding it, not to mention dealing with lots and lots and lots of software bugs. Even that is discouraging and not too long ago I longed for my boring iPhone.

Like you, I want to be able to take pictures instantly, if I feel like it, on a “normal” phone. You aim and shoot.

But not on the Surface Duo, there’s only one camera against you, so before you unfold and rotate it, pray to all the gods that the device understands which screen I’m trying to use right now and actually activates it, whatever it is. the shot I was hoping to get is gone.

Again, there is a good reason why everyone buys weak phones and every company makes them unlike anything else. Phones with a traditional form factor are extremely comfortable, although sometimes not as exciting as dual-screen or foldable phones. Or scrolling, whenever it finally arrives, and if.

At the end of the day, you want the old reliable

Imagine you’ve just bought a sports car and it’s great and exciting, but your bank account is now empty, the car can only be driven on very, very good roads, and it’s pretty easy to get scratched or smashed, not to mention that it has unusual butterfly doors that require manual opening instead of being automated.

How long will it take you to return to your Volvo? The moment you just need to go to the store to buy toilet paper, or you’re moving and need to move some things with your car, you start wishing you could drive “normal”.

And yes, this metaphor is about smartphones.

I used to be a little unhappy with Apple because they didn’t really do any crazy, cool things with their iPhones, but I’ve finally come to understand a perfectly good reason. Apple is playing it safe by keeping the iPhone familiar and in the shape that is most desirable to most of us annoying people on Earth.

We don’t really like change, even if we pretend to. Now I know that.

In any case, the past few years have shown that just because Apple isn’t doing anything new with the iPhone anytime soon doesn’t mean its CEO Tim Cook isn’t afraid to try new things. It just means that even as they try new things, the Cupertino company is playing it safe

Apple has something else cool and rather experimental coming soon, and it’s not the iPhone

Apple CEO Tim Cook has been sharing his enthusiasm for augmented reality (AR) for several years. We’ve already seen what AR can do from headsets like this Oculus Quest 2 or AR glasses like these Nreal Air, and it is indeed a very exciting and promising technology.

According to many accounts, Apple will soon unveil its own The Apple AR/VR headset that will eventually turn into Apple AR glasses on the way as the technology matures and shrinks.

Leakers claim that the aforementioned headset will be announced by Apple during WWDC 2023 on June 5. Based on all the patents, reports, and previous leaks we’ve seen, this AR device has been quietly in the works for years and will ensure his legacy in Tim Cook’s mind.

But then what about the iPhone? It’s received safe annual updates over the past few years, and Apple even dropped one model that was too “different” from the iPhone mini in favor of a variant better suited to the larger masses. iPhone 14 Plus.

So Apple has been playing it very safe on this front, as it realistically should in any business, while secretly pouring money into the research and development of the new technology that is AR.

The iPhone 15 might not offer anything crazy or new on its own, but paired with an AR headset, it could really help change the world.

So the iPhone 14 still has a role to play, even if it doesn’t get any radical redesigns or features.

It will continue to fund Apple’s research into future technology, and it may just be the first iPhone to support pairing with an AR headset.

Of course, there’s always the possibility that Apple’s AR/VR headset could be off to a rocky start. We’ll find out soon enough.

But in the meantime, most people should probably stick with traditional skinny phones, because let’s face it, when it comes to comfort and reliability, this is the form factor that humanity has perfected and gotten used to more than any other.

As for anything, stay tuned for AR. It’s coming strong soon, and not just from Apple, but probably from all of its bigger competitors. And brag, because despite what it may look like, things are about to get very exciting!

And in the meantime, feel free to check out our dedicated page AR/VR News and Reviews!